VETEMENTS

Men's VETEMENTS

Pronunciation [vɛt-mɑ͂]

Etymology translates from French as ‘clothing’

Est. 2014

Founders brothers Demna and Guram Gvasalia


Six years ago, VETEMENTS’ fashion experiments seemed inappropriate. Sweatshirts as the new luxury, ‘random’ people as models, challenging traditions — it could have been a provocation if it wasn’t a prediction: today, nearly the entire high fashion follows those rules.


‘Launching VETEMENTS in 2014 looked like trickery. They were sold in a tiny Parisian showroom. Nobody knew who they were, or how to pronounce their name. And suddenly, in the midst of global despondency, I saw art: the pieces were bizarre in their beauty, channelling freshness and revolution for the bigger picture. In a blink, these two young no-names caused a sensation, and since then, had never left the spotlight.’


Before launching his own brand, Demna Gvasalia was a major designer at Maison Margiela. There, he acquired the celebrated deconstruction technique of the great Belgian, and applied it to VETEMENTS, also reflecting on the zeitgeist that shifted with the inception of the Internet and meta-irony. In the brief years of VETEMENTS’ existence, the Gvasalia brothers have done more for the fashion and contemporary art industries than any of their colleagues in decades.


Milestones:

  • lighter-heeled boots;
  • boots that reach waist;
  • LVMH Prize;
  • creative direction of the Balenciaga house;
  • fashion shows at a dry cleaning and McDonalds;
  • DHL souvenir T-shirt as the contemporary fashion Holy Grail.


‘I envy the simplicity of their ideas. Take the invitation to their first show that looked like a one-dollar bill with a stamp.’


SV77 has showcased VETEMENTS since their inaugural collection.


Collaborations between VETEMENTS and SV77:

2016 — Zemfira hoodie

2016 — Soviet hoodie

2021 — Pizdec hoodie

2021 — Охрана hoodie

VETEMENTS Mask
VETEMENTS
Mask
Sizes: M, L, XL
VETEMENTS Shirt
VETEMENTS
Shirt
Sizes: S, M, L
50% OFF
50% OFF
VETEMENTS Hoodie
VETEMENTS
Hoodie
Sizes: S, M, L, XL
40% OFF
40% OFF
VETEMENTS Hoodie
VETEMENTS
Hoodie
Sizes: XS, S, M, L, XL
40% OFF
40% OFF
VETEMENTS Hoodie
VETEMENTS
Hoodie
Sizes: S, M, L, XL
40% OFF
40% OFF
VETEMENTS Backpack
VETEMENTS
Backpack
30% OFF
30% OFF
VETEMENTS Sweater
VETEMENTS
Sweater
Sizes: XS, S, M, L, XL
VETEMENTS Sweater
VETEMENTS
Sweater
Sizes: XS, S, M, L, XL
VETEMENTS Sweatpants
VETEMENTS
Sweatpants
Sizes: XS, S, M, L
VETEMENTS T-shirt
VETEMENTS
T-shirt
Sizes: XS, S, M, L, XL
VETEMENTS Shirt
VETEMENTS
Shirt
Sizes: XS, S, M, L, XL
VETEMENTS Blazer
VETEMENTS
Blazer
Sizes: M, L, XL
VETEMENTS Shirt
VETEMENTS
Shirt
Sizes: S, M, L, XL
VETEMENTS Bomber jacket
VETEMENTS
Bomber jacket
Sizes: S, M, L, XL
VETEMENTS T-shirt
VETEMENTS
T-shirt
Sizes: XS, S, M, L, XL
VETEMENTS Shirt
VETEMENTS
Shirt
Sizes: S, M, L, XL
VETEMENTS T-shirt
VETEMENTS
T-shirt
Sizes: S, M, L, XL
VETEMENTS Coat
VETEMENTS
Coat
Sizes: M, L
VETEMENTS Mask
VETEMENTS
Mask
Sizes: S, M, L, XL
VETEMENTS Mask
VETEMENTS
Mask
Sizes: S, M, L, XL
VETEMENTS Mask
VETEMENTS
Mask
Sizes: S, M, L, XL
VETEMENTS Mask
VETEMENTS
Mask
Sizes: S, M, L, XL
VETEMENTS Cap
VETEMENTS
Cap
VETEMENTS Cap
VETEMENTS
Cap
VETEMENTS Trousers
VETEMENTS
Trousers
Sizes: S, M, L
VETEMENTS Beanie
VETEMENTS
Beanie
VETEMENTS Boots
VETEMENTS
Boots
Sizes: 36, 37, 38, 39, 40, 41, 42, 43, 44, 45
VETEMENTS Boots
VETEMENTS
Boots
Sizes: 36, 37, 38, 39, 40, 41, 42, 43, 44, 45
VETEMENTS Boots
VETEMENTS
Boots
Sizes: 36, 37, 38, 39, 40, 41, 42, 43, 44, 45
VETEMENTS Sweater
VETEMENTS
Sweater
Sizes: M, L, XL
VETEMENTS T-shirt
VETEMENTS
T-shirt
Sizes: S, M, L, XL
VETEMENTS Sweatpants
VETEMENTS
Sweatpants
Sizes: XS, S, M, L, XL
VETEMENTS Coat
VETEMENTS
Coat
Sizes: M, L
VETEMENTS Sweatpants
VETEMENTS
Sweatpants
Sizes: XS, S, M, L
VETEMENTS T-shirt
VETEMENTS
T-shirt
Sizes: XS, S, M, L, XL
VETEMENTS Clutch
VETEMENTS
Clutch
VETEMENTS Clutch
VETEMENTS
Clutch
VETEMENTS Clutch
VETEMENTS
Clutch
VETEMENTS Mask
VETEMENTS
Mask
Sizes: S, M, L, XL
VETEMENTS Boxer shorts
VETEMENTS
Boxer shorts
Sizes: S, M, L, XL
VETEMENTS Boxer shorts
VETEMENTS
Boxer shorts
Sizes: S, M, L, XL
VETEMENTS Socks
VETEMENTS
Socks
Sizes: 35-38, 39-42, 43-46
VETEMENTS Socks
VETEMENTS
Socks
Sizes: 35-38, 39-42, 43-46
VETEMENTS Beanie
VETEMENTS
Beanie
VETEMENTS Beanie
VETEMENTS
Beanie
VETEMENTS T-shirt
VETEMENTS
T-shirt
Sizes: XS, S, M, L, XL