Post Archive Faction (PAF) founder Dongjoon Lim started as an industrial designer for fashion brands and designed products for IT companies. In 2018, Lim, along with Sookyo Jeong, launched their own brand, and already in 2021, the brand was shortlisted for the LVMH award.
Virgil Abloh actively supported the brand from the first collections, in 2022 the PAF x Off White collaboration was released. Now PAF clothes and accessories can be seen on Central Cee, Kendrick Lamar, ASAP Rocky, Hailey Bieber and others.
In some way PAF is an experimental and conceptual techwear. Technical fabrics, transparent PVC materials are paired with asymmetrical designs, while signature nylon pants and down jackets can be tightened in a variety of ways.