After graduating from ESMOD in Seoul, designer Jung Wook-Jun worked at Chiffon and Club Monaco. He then launched “Lone Costume,” which quickly became one of Korea’s most exciting brands before being renamed in 2007 to become the international label it is today. In 2007, with the world as his stage Juun.J debuts his namesake label during Paris Fashion Week to great acclaim. By deconstructing traditional ideas in menswear, Juun.J quickly establishes himself as the most innovative designer to watch during fashion week. In 2016, he was chosen as the first Korean designer to be featured as a guest at Pitti Uomo 89.
Seoul-based designer self-describes him as “street tailoring”. Classic silhouettes are combined with tailoring and street trends. Among the fans of the brand is Rihanna, who has repeatedly worn Juun.J trench coats.