Men's James Perse

Namesake brand founded in LA in 1994 by James Perse, who happens to be the son of Tommy Perse, owner of Maxfield boutique. James was an ardent surfer and a hockey player, planning to dive into sports professionally. But the relaxed lifestyle of Angelenos was what took over him and drove him to fashion. The brand's DNA constitutes minimalistic yet finely cut basics made of Supima cotton. The brand initially produced everyday men's t-shirts with no tacky logos. In twenty-four years it grew up to the production of men's and women's clothing, footwear, diving clothing, home accessories, furniture and even more. Among the fans of James Perse, you may see a wide range of almost any Hollywood star who loves straightforward styling of basic tees with rugged jeans and worn sneakers: from Kardashians to Hillary Duff, from Courtney Cox to Keanu Reeves.