Men's Blumarine

[bluːməˈriːn]
Year founded: 1977
Founders: Anna Molinari and Gianpaolo Tarabini
Blumarine is a successful example of relaunching a brand with a history.

In March 2020 a young designer Nicola Brognano became the creative director of the brand. The designer was teamed up with an influential stylist Lotta Volkova, who came up with the aesthetics of Vetements and then Balenciaga, together with Demna Gvasalia. Her signature style is easily guessed in every Blumarine item.

With the first collection of Brognano and Volkova, Blumarine became synonymous with the main trend of recent years – the noughties. The brand was immediately loved by the influencers such as Bella Hadid, Dua Lipa, Rihanna – to name a few of the brand's admirers. Micro-bags made of fur, floral denim and accessories with butterflies are already available at SV77.