Quira is a Rome-based brand founded by italian Veronica Leoni and named after her grandmother Quirina. Veronica has worked at two of the most amazing women-fronted fashion houses – under Phoebe Philo at Celine and Jil Sander. Today she heads the design department at 2 Moncler 1952.
"I will not say that Quira collections are not related to what I did before. The collection is a continuation of my ideas, fantasies and memories that originated in other brands. Now these ideas are brought to perfection, as I imagine them to be. They were born in freedom, without being tied to specific DNA or names. And I like it,” says Veronica.