Men's Hellstar

Hellstar is one of the most talked-about names in American streetwear today. Founded in 2020 in Los Angeles by Joseph Pendleton and Sean Holland, the brand has rapidly built a cult following for its apocalyptic aesthetic, rare drops, and bold visual language that merges hand-dyeing techniques with haunting graphic motifs. Backed by some of the biggest names in music and professional sports—from NBA stars to chart-topping rappers—Hellstar has become a symbol of underground cool and spiritual rebellion. Each collection is produced in extremely limited quantities, driving long lines, instant sell-outs, and sky-high resale prices. In 2024, Hellstar was officially named one of the year’s hottest streetwear brands, cementing its status as a cultural phenomenon. The latest Hellstar drops have landed exclusively at SV, now located at Tverskoy Boulevard 14с3.