YEEZY is a brand founded by artist Kanye West in 2015. Its main aim is to create generic collections: inconspicuous basics that win confidence with quality and cut. SV77 presents SEASON 6, its latest collection. It was not presented on the Paris Fashion Week runways but by Kim Kardashian and her friends who posted in on the Instagram. As 2018 dictates, the social media followed with Jordyn Woods and Paris Hilton participating the photo shootings. The line consists of the greatest hits from the stereotypical American fashion like washed denim pieces, oversized shearling jackets and camo printed sweatshirts and pants.