Incarnation is a Japanese leather brand founded by Keita Ogawa in 2009. He was fascinated with leather as the material from childhood and dreamed to work with it. In 2004 he met legendary Isamu Katayama, Backlash designer. For several years Keita took over an experienced tanner knowledge about the methods of manufacturing, leather tanning, and coloring. Now Ogawa works in Florence. To create Incarnation items he uses only high-quality materials of Guidi 1896 SRL.