A US streetwear brand founded by Don Crowley, aka Don C. Being a key figure in American culture, he participated in slingshotting the career of Virgil Abloh: while Don C was looking for fresh blood, a young designer was introduced to him. Later C and Abloh worked on RSVP Gallery together, an innovative Chicago retail-project bsed on a mix of regular shopping, contemporary art and street culture.
Just Don is his project that was started in 2011. It is known both for his own collections as well as for collaborations with Jordan. Fear of God, Readymade. Just Don's DNA is sports, basketball in particular, for Chicago is well-known for its Chicago Bulls with Michael Jordan, Scottie Pippen, Dennis Rodman and other famous athletes. Just Don often launches capsules timed to NBA season or fictional NBA teams.
Starting 2020 Just Don is available online in SV77