In 2019, rock and roll singer Rivington Starchild disappeared from the scene — but the RIVINGTON roi Rebis brand appeared. The designer was born in Queens in 1984 and spent his childhood in New York. But everything changed when he went to Los Angeles on vacation — and stayed. There he met his future wife and, as he himself admits, for the first time truly — himself. The RRR-123 brand became a reflection of his love for two cities and is built on Rivington's interest in alchemy, esotericism and 'divine thinking' — supersensory thinking. Powerful graphics and oversized silhouettes — RIVINGTON roi Rebis items appear on Swae Lee, 21 Savage, Rick Ross, Lil Baby and Odell Beckham Jr. from season to season. RIVINGTON roi Rebis is presented in Russia exclusively at SVMOSCOW and we started our cooperation with a collaboration — the drop 'BREAD'. We publish a Q&A with the designer, whom we managed to catch during Paris Fashion Week.
Can you tell us three things people should know about you? That I’m Gnostic in temperament, disposition and suspicions.
That I’m playing a massive trick on all of you. What’s happening with the brand — the success, the traction — is just a cover for something underneath. I’m smuggling courage into your heart like a POW hiding a photograph of his sweetheart.
RIVINGTON roi Rebis is an initiation, not a brand.
What made you switch from a music career to fashion design? Regarding the music career — I was in a band, which I wouldn’t necessarily call a career. It’s being in a band, you know?
What’s the thing you’re most proud of when it comes to RRR-123? The people I get to work with. Hands down. There’s nothing else like it.
What was the starting point for the RRR-123 x SVMOSCOW collaboration? It came to me, I think, as an excuse to make another piece of furniture — a shelf or rug or something domestic. But soon after, I found myself making T-shirts again.
Why did you choose 'ХЛЕБ' (BREAD) as the centerpiece of the collab? What does it mean to you? It’s an obsession, honestly. Some strange belief that I’m going to be the one person to read the Bible in a way it was never meant to be read — and in doing so, understand it exactly as it always was. Because I think I’m Goethe. Or Blake. Or Jesus. I have a loaf of bread tattooed on my stomach — though it’s warped now and takes some imagination to see. It’s about The Bread of Life, God made flesh, the strangeness of being incarnate. Bread as sustenance. Bread as conquest. Bread as sacrament.
Is there one piece in the collection that feels especially personal to you? The T-shirt — a print from my first collaboration with Federico Spadoni of Pio Pico Gallery in L.A. It depicts a sculpture titled Bread: a showroom in Paris where I’m rendered in clay, as both host and guest. Everyone who enters is me. Everyone who leaves is me — but transubstantiated. I loved that. It’s now embedded in this garment.
How would you sum up the collection’s aesthetic in three words? Anti. Death. Movement.
Were there any Moscow-specific references that inspired you? The Master and Margarita. There’s a little Bulgakov in everything I do.
What was it like working with a Russian concept store — did it push you creatively? We’re both concept organisms. Two peas in a pod. It made perfect sense.
What design elements were most important for this drop? The story. The texture of it. And as Bulgakov might say — Woland is in the details ;)